Eat the Change co-founder Seth Goldman is continuing to fill the gap left behind by The Coca-Cola Co.'s decision to discontinue Honest Tea by creating a “rhyming copy” of the beloved ready-to-drink brand under his new company, which recently released...
Barely a month after Coca-Cola announced plans to phase out HONEST Tea, co-founder Seth Goldman, who sold the organic tea brand to Coca-Cola in 2011, says he plans to launch in a few months a new line of bottled organic teas under the ‘Just Ice Tea’ brand.
Organic ready-to-drink (RTD) tea brand HONEST Tea will be phased out of Coca-Cola’s portfolio by the end of this year, with executives highlighting “a drop in immediate consumption sales and limited glass supplies.” However, the organic juice line HONEST...